Mission Statement

We believe that a good business must be sustainable. So we want to take on goals which not only give back to society, but which also hold us to a higher standard as corporate citizens. In order to better guide our decisions, we have tied all of our projects to the Sustainable Development Goals set out by the United Nations. We have chosen goals which are most applicable to our line of work and which are closest to our employees’ hearts; those which relate to health & nutrition, education, gender equity, and climate change. We are committed to CSR for the long-run, and we welcome accountability for our actions. We are committed to producing frequent reports which are detailed and accessible to all our stakeholders. We are committed to building a CSR program we can all be proud of.

We are committed to providing our workers with a better life by providing them the working conditions they deserve, and the environment that helps them thrive.

We are committed to providing our customers with products which are both healthy and delicious. We are committed to giving back to our community by contributing to their good health and nutrition.

We are committed to alleviating poverty by increasing access to education.

We are committed to ensuring that our planet stays healthy and plentiful.

In undertaking all our projects, we commit to considering gender issues and to actively contribute to the elimination of discrimination against women.

Finally, we commit to holding ourselves accountable for the way we conduct business and for the projects we engage in. We commit to continuously monitoring and evaluating the projects that we fund or take on.


No CSR program is honest and solid without changes from within. A company which is serious about corporate responsibility must commit to making itself better first. As such, we will focus on projects which improve the life of workers, their close communities, and the environments we directly affect. After the first initial years, we plan to expand our projects outward, eventually reaching more distant communities and stakeholders.

Focus Areas

Health & Nutrition

As a food company, we are concerned with all our stakeholders' health & nutrition. This is why we have decided to channel our resources toward ensuring that our workers and their families are well fed. We aim to eradicate all forms of malnutrition, including micronutrient deficiencies, as well as provide access to quality health-care services.


We have so many talented colleagues which do not have access to the necessary education to reach their full potential. We aim to create jobs, ensure good working conditions, and provide our workers with the tools they need to help themselves. As Nelson Mandela said: “Education is the most powerful weapon which you can use to change the world.”

Climate Change

Bangladesh is one of the countries most negatively affected by climate change. We believe that it is everyone's responsibility to save the planet. This is why we commit to reducing our carbon footprint, as well as the effects of climate change in Bangladesh.

Gender Equity

The most productive work environments are those where men and women are treated with equity. In Bangladesh, as in all countries, there are still many gender disparities in the workplace. We aim to bridge the gap by considering gender in every project we undertake and implementing policies which promote equity.